THE RDG VISION, Mission, and values
Vision:
RDG’s purpose is to empower households, businesses, and communities by facilitating access to essential renewable energy products and services that unlock potential and transform lives across Africa.
Mission:
To positively impact 500,000 lives by 2026, by providing access to affordable Solar Home System, Productive Use Energy appliances, and a countrywide logistics network, unlocking the potential of households, businesses, and communities.
Core Values (E-IMPACT):
- Excellence
- Innovation
- Management
- Professionalism
- Accountability
- Customer Satisfaction
- Teamwork
THE MARKET & OPPORTUNITY
The off-grid Solar sector currently generates $1.7billion in annual revenues, with more than 840million people still without access to electricity, representing a significant opportunity for further growth.
In Zambia, it is estimated that almost 2.4million households lack access to electricity. These customers lack access to not only electricity, but also to affordable appliances. By providing PAYG ‘credit’, Solar Home Systems (SHS), Solar powered Fridges, and Solar powered Water pumps can and will transform the fortunes of households throughout Zambia and beyond. Below are key findings of the impact this has had across the world:
- RDG products generate additional income from using their SHS, Fridges and Water Pumps
- RDG customers have more money available because of savings and income generated from their products
- RDG customers report an improved quality of life.
HOW WE WILL SUCCEED
Investing in RDG People:
Providing the necessary tools, training and opportunities so that each person can fulfill their potential.
Investing in Customers:
Providing an unbeatable customer experience from the moment the customer calls or walks into a shop.
Disruptive mentality:
Being fearless in pursuing the ‘impossible’, pushing into new frontiers.
Problem solving:
Being committed to finding solutions each time a problem is encountered, illustrating high level of resourcefulness.
Going above and beyond:
The key to any success is hard work. Working side by side, RDG Teams will succeed with a high degree of determination and motivation.
RDG SALES SYSTEM
RDG operates with a network of Sales agents located across rural and urban areas. Sales agents are tasked with visiting communities and households, demonstrating the benefits of RDGs range of Solar powered products. RDG also operates Service centers in provincial towns, helping to support Sales agents and offering customers an opportunity to visit RDG.
RDG products are available on both cash and PAY-AS-YOU-GO (PAYG) basis. Customers can apply to receive a product loan and be approved within 5 minutes. Once approved, the customer makes a small initial deposit to receive the items. Thereafter, the customer makes daily, weekly or monthly PAYG repayments to receive a ‘Power Keycode’, which is entered into the battery system. Once entered, the battery will remain on until the keycode has expired. Customers continue to make repayments until the pre-agreed loan total has been paid off. Once fully paid off, the system becomes permanently unlocked, allowing the customer to enjoy unlimited usage of the product.